Responsible for concepting, scripting, casting, site selection, soundtrack selection, shoot and edit direction, and media placement.
Tag: branding
Hiway Credit Union Road of Life, “Little Disasters”
Responsible for concepting, scripting, casting, site selection, soundtrack selection, shoot and edit direction, and media placement.
Hiway Credit Union Rebranding Graphic Elements & Launch Videos
Responsible for creative direction, agency selection, overall project management, budget management, copywriting, internal and external launch communications & related events, and media placement. Hiway’s rebranding has been honored with multiple awards, including a Category’s Best at the CUNA Diamonds and a Gold designation from the Marketing Association of Credit Unions.
Hiway Credit Union Roseville Branch Design
Responsible for overall project leadership, construction management, partner negotiation & selection, branch design, market warming, overall new community marketing strategies, tactical launch, and associated events (e.g., groundbreaking, grand opening)
Hiway Credit Union Road of Life, “Drive”
Responsible for concepting, scripting, casting, site selection, soundtrack selection, shoot and edit direction, and media placement.
Hiway Credit Union Road of Life, “Real People 24/7”
Responsible for concepting, scripting, casting, shoot & edit direction, location selection, and media buy.
Hiway Federal Credit Union Road of Life Branding Video, “Shake”
Responsible for concept, copy, shoot and edit direction. This video was honored with a Best Branding award in the $1B+ asset category at the 2018 Minnesota Credit Union Network Marketing Awards.
Tara K. Graff 