Financial Services

Royal Credit Union Awareness Campaign: Because You Can

Ice cream. Guac. Car washes. Giving back. When you have more money in your pocket, you can more readily enjoy the simple pleasures that make life worthwhile. And when you work with Royal, with our industry-leading rates and low fees, those extra bucks are yours.

Royal’s Marketeers worked in partnership with Swim Creative to launch this summer awareness campaign, which features TV, radio, outdoor, online retargeting, paid social media, and a targeted direct mail campaign focused on driving feet into offices.

Here’s a sampling of the work:


AJ & Tara at the “taco truck” shoot in Minneapolis’s North Loop


Online Retargeting

Responsible for strategy, agency direction, production assistance and media planning.

Accolades, Financial Services

Shiny Objects: Four MAC Awards!

Tara shows off the goods at the awards dinner.

Royal’s work was well-represented at the Marketing Association of Credit Union’s annual conference in Austin this year! We took home four awards in the $1B+ category.

Silver, Segment Marketing Program, Smart Connection (18-25-year-olds)


Bronze, Image Enhancement, Office History Walls (personalized to all 25 offices)


Bronze, Website Redesign,

Bronze, Direct Mail, Single, Auto Loans (strong results!)


Accolades, Financial Services

Royal Credit Union Black Friday Insert & Door Hangers

Royal was pleased to bring home a pair of Diamond Awards at this year’s 2017 Credit Union National Association conference, including one for our “Black Friday specials.” We had some pretty wild success generating deposits with this campaign, which featured a print insert in the Thanksgiving (shopping!) edition of local papers, along with door hangers dropped around our newest Minnesota office.

Here’s a look at the work:

Responsible for copy and overall creative direction.