Responsible for concepting, interviewing, shoot and edit direction, and media placement.
Category: Financial Services
Hiway Credit Union Rebranding Graphic Elements & Launch Videos
Responsible for creative direction, agency selection, overall project management, budget management, copywriting, internal and external launch communications & related events, and media placement. Hiway’s rebranding has been honored with multiple awards, including a Category’s Best at the CUNA Diamonds and a Gold designation from the Marketing Association of Credit Unions.
Hiway Credit Union Roseville Branch Design
Responsible for overall project leadership, construction management, partner negotiation & selection, branch design, market warming, overall new community marketing strategies, tactical launch, and associated events (e.g., groundbreaking, grand opening)
Hiway Credit Union Road of Life, “Real People 24/7”
Responsible for concepting, scripting, casting, shoot & edit direction, location selection, and media buy.
Hiway Live Video Banking: Carrie Gives it a Go
Responsible for concepting, scripting, shoot and edit direction.
Hiway Federal Credit Union Road of Life Branding Video, “Shake”
Responsible for concept, copy, shoot and edit direction. This video was honored with a Best Branding award in the $1B+ asset category at the 2018 Minnesota Credit Union Network Marketing Awards.
Hiway Federal Credit Union Road of Life, “Cookies”
Responsible for script writing, site selection, sound selection, casting, shoot and edit direction, and media placement.
MNCUN Awards: Big Wins!
We were honored and excited to have won 4 of 5 categories at the recent Minnesota Credit Union Network’s Marketing Awards.
We won in $1B+ for the following work:
Branding: Branding Testimonials
Digital Marketing: Business Services Digital Campaign
Video: Pepe TV; Spanish Version
Complete Campaign: Because You Can
Note: Because You Can netted an 8% YOY increase in new Members, an 18% YOY increase in direct loans, and an 18% YOY increase in deposits.
Royal Credit Union Awareness Campaign: Because You Can
Ice cream. Guac. Car washes. Giving back. When you have more money in your pocket, you can more readily enjoy the simple pleasures that make life worthwhile. And when you work with Royal, with our industry-leading rates and low fees, those extra bucks are yours.
Royal’s Marketeers worked in partnership with Swim Creative to launch this summer awareness campaign, which features TV, radio, outdoor, online retargeting, paid social media, and a targeted direct mail campaign focused on driving feet into offices.
Here’s a sampling of the work:
Television
Outdoor
Online Retargeting
Responsible for strategy, agency direction, production assistance and media planning.
Shiny Objects: Four MAC Awards!
Royal’s work was well-represented at the Marketing Association of Credit Union’s annual conference in Austin this year! We took home four awards in the $1B+ category.
Silver, Segment Marketing Program, Smart Connection (18-25-year-olds)
Bronze, Image Enhancement, Office History Walls (personalized to all 25 offices)
Bronze, Website Redesign, rcu.org
Bronze, Direct Mail, Single, Auto Loans (strong results!)
Tara K. Graff 