Responsible for creative direction, agency selection, overall project management, budget management, copywriting, internal and external launch communications & related events, and media placement. Hiway’s rebranding has been honored with multiple awards, including a Category’s Best at the CUNA Diamonds and a Gold designation from the Marketing Association of Credit Unions.
Month: April 2021
Hiway Credit Union Roseville Branch Design
Responsible for overall project leadership, construction management, partner negotiation & selection, branch design, market warming, overall new community marketing strategies, tactical launch, and associated events (e.g., groundbreaking, grand opening)
Hiway Credit Union Road of Life, “Drive”
Responsible for concepting, scripting, casting, site selection, soundtrack selection, shoot and edit direction, and media placement.
Hiway Credit Union Road of Life, “Real People 24/7”
Responsible for concepting, scripting, casting, shoot & edit direction, location selection, and media buy.
Hiway Live Video Banking: Carrie Gives it a Go
Responsible for concepting, scripting, shoot and edit direction.
Hiway Credit Union Roseville Market Warming
Responsible for concept, scripting, shoot and edit direction, and media buy.
Tara K. Graff 