Responsible for creative direction, agency selection, overall project management, budget management, copywriting, internal and external launch communications & related events, and media placement.
Month: April 2021
Hiway Credit Union: Roseville Branch Design
Responsible for overall project leadership, construction management, partner negotiation & selection, branch design, market warming, overall new community marketing strategies, tactical launch, and associated events (e.g., groundbreaking, grand opening)
Hiway Credit Union “Road of Life” Branding Video: Drive
Responsible for concepting, scripting, casting, site selection, soundtrack selection, shoot and edit direction, and media placement.
Hiway Credit Union: Road of Life 24/7 Call Center
Responsible for concepting, scripting, casting, shoot & edit direction, location selection, and media buy.
Hiway Live Video Banking: Carrie’s Demo
Responsible for concepting, scripting, shoot and edit direction.
Hiway Credit Union: Roseville Market Warming
Responsible for concept, scripting, shoot and edit direction, and media buy.
