Responsible for creative direction, agency selection, overall project management, budget management, copywriting, internal and external launch communications & related events, and media placement.
Author: tara40
MBA Marketeer, Product & Adrenaline Junkie, Embracing a New Decade with Grace & Attitude
Hiway Credit Union: Roseville Branch Design
Responsible for overall project leadership, construction management, partner negotiation & selection, branch design, market warming, overall new community marketing strategies, tactical launch, and associated events (e.g., groundbreaking, grand opening)
Hiway Credit Union “Road of Life” Branding Video: Drive
Responsible for concepting, scripting, casting, site selection, soundtrack selection, shoot and edit direction, and media placement.
Hiway Credit Union: Road of Life 24/7 Call Center
Responsible for concepting, scripting, casting, shoot & edit direction, location selection, and media buy.
Hiway Live Video Banking: Carrie’s Demo
Responsible for concepting, scripting, shoot and edit direction.
Hiway Credit Union: Roseville Market Warming
Responsible for concept, scripting, shoot and edit direction, and media buy.
Hiway Federal Credit Union’s Road of Life Branding Video: Shake
Responsible for concept, copy, shoot and edit direction. This video was honored with a Best Branding award in the $1B+ asset category at the 2018 Minnesota Credit Union Network Marketing Awards.
Hiway Federal Credit Union Road of Life Branding Video: Cookies
Responsible for script writing, site selection, sound selection, casting, shoot and edit direction, and media placement.
MNCUN Awards: Big Wins!
We were honored and excited to have won 4 of 5 categories at the recent Minnesota Credit Union Network’s Marketing Awards.
We won in $1B+ for the following work:
Branding: Branding Testimonials
Digital Marketing: Business Services Digital Campaign
Video: Pepe TV; Spanish Version
Complete Campaign: Because You Can
Note: Because You Can netted an 8% YOY increase in new Members, an 18% YOY increase in direct loans, and an 18% YOY increase in deposits.
Royal Credit Union Branding TV
We recently added eight new Member testimonials to our growing Member story library. We are also utilizing the accompanying still photos in myriad ways, from in-branch collateral to print ads.
Here are the first two television spots to launch!
Responsible for concept, Member selection, site selection, shoot & edit direction.
