Accolades, Financial Services

Royal Credit Union Black Friday Insert & Door Hangers

Royal was pleased to bring home a pair of Diamond Awards at this year’s 2017 Credit Union National Association conference, including one for our “Black Friday specials.” We had some pretty wild success generating deposits¬†with this campaign, which featured a print insert in the Thanksgiving (shopping!) edition of local papers, along with door hangers dropped around our newest Minnesota office.

Here’s a look at the work:

Responsible for copy and overall creative direction.

Financial Services

A little light reading on data …

I’ve been traveling a lot lately (Ragnar Hawaii – yay!) and, because batteries die and wi-fi is $7.99 an hour, I still default to a good old-fashioned¬†hard copy book on planes.

Dataclysm by Christian Rudder, the founder of OK Cupid,¬†was a fascinating read, and a timely one, as Royal’s marketing team is gearing up to start using data in our efforts more and more aggressively. I’d recommend this to anyone, whether you’re a subject matter expert or just beginning to dip your toe into big data. Rudder’s engaging voice makes sifting through numbers a lot of fun.

Buy it here.

Accolades, Financial Services, Trends

Royal’s Agency Evolution

Next week, I’ll be speaking at the Marketing Association of Credit Union’s mini-conference about Royal’s shift to an in-house agency model. It’s a topic that’s been of great interest to the industry, and one I’ve found has advantages.

We’ve generated some media attention due to our model, as well:

https://www.cues.org/article/view/id/No-Cookie-Cutter-Solution

https://www.cues.org/article/view/id/Inside-Royal-CUs-Marketing-Department