Sound strategy. Canny creative.
Next week, I’ll be speaking at the Marketing Association of Credit Union’s mini-conference about Royal’s shift to an in-house agency model. It’s a topic that’s been of great interest to the industry, and one I’ve found has advantages.
We’ve generated some media attention due to our model, as well:
https://www.cues.org/article/view/id/No-Cookie-Cutter-Solution
https://www.cues.org/article/view/id/Inside-Royal-CUs-Marketing-Department
News Before & After
Home Page Before & After
Locations & ATMs Before & After
Product & Category Pages Before & After
Responsible for vendor selection, overall project management, budget management, concept, copy, navigation, design direction, and testing.
Responsible for concept, copy/creative direction, and media placement. The Black Friday special resulted in a 370% increase in Visa gift card sales, and a whopping $1.8M in certificates!
I spent the last seven days in Atlanta, studying for my User Experience certification with the Nielsen Norman Group. I’m jazzed to say I’ve achieved it, and am excited for the applicability toward my leadership of Royal’s Web site overhaul.
Responsible for concept, script writing, casting, shoot and edit direction.
We’re busy building awareness in a new market! Though huge in Wisconsin, the $1.6B Royal Credit Union has struggled to be seen in a sea of financial service providers in the Twin Cities. This new campaign, which targeted Millenials with cheeky, ironic humor, utilized digital outdoor, commercial radio, public radio and print to maximize eyeballs.
Branch Handout:
LiveWildSaveWiseHandout_080615
Commercial Radio:
Responsible for strategy, agency direction, production assistance and media selection.
Responsible for concept, copy, voiceover and edit direction.
Responsible for concept, copy and design direction.
Responsible for concept, copy, design direction, target data sort, and overall project management.
