Accolades, Financial Services, Trends

Royal’s Agency Evolution

Next week, I’ll be speaking at the Marketing Association of Credit Union’s mini-conference about Royal’s shift to an in-house agency model. It’s a topic that’s been of great interest to the industry, and one I’ve found has advantages.

We’ve generated some media attention due to our model, as well:

https://www.cues.org/article/view/id/No-Cookie-Cutter-Solution

https://www.cues.org/article/view/id/Inside-Royal-CUs-Marketing-Department

 

Uncategorized

Live Wild. Invest Wise.

RCU4_Outdoor_FLAT

We’re busy building awareness in a new market! Though huge in Wisconsin, the $1.6B Royal Credit Union has struggled to be seen in a sea of financial service providers in the Twin Cities. This new campaign, which targeted Millenials with cheeky, ironic humor, utilized digital outdoor, commercial radio, public radio and print to maximize eyeballs.

Branch Handout:

LiveWildSaveWiseHandout_080615

Commercial Radio:

Responsible for strategy, agency direction, production assistance and media selection.