Author: tara40

MBA Marketeer, Product & Adrenaline Junkie, Embracing a New Decade with Grace & Attitude
Financial Services

Royal Credit Union Awareness Campaign: Because You Can

tara40

Ice cream. Guac. Car washes. Giving back. When you have more money in your pocket, you can more readily enjoy the simple pleasures that make life worthwhile. And when you work with Royal, with our industry-leading rates and low fees, those extra bucks are yours.

Royal’s Marketeers worked in partnership with Swim Creative to launch this summer awareness campaign, which features TV, radio, outdoor, online retargeting, paid social media, and a targeted direct mail campaign focused on driving feet into offices.

Here’s a sampling of the work:

Television

TaraAJShoot
AJ & Tara at the “taco truck” shoot in Minneapolis’s North Loop

Outdoor

Online Retargeting

Responsible for strategy, agency direction, production assistance and media planning.

Accolades, Financial Services

Shiny Objects: Four MAC Awards!

tara40
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Tara shows off the goods at the awards dinner.

Royal’s work was well-represented at the Marketing Association of Credit Union’s annual conference in Austin this year! We took home four awards in the $1B+ category.

Silver, Segment Marketing Program, Smart Connection (18-25-year-olds)

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Bronze, Image Enhancement, Office History Walls (personalized to all 25 offices)

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Bronze, Website Redesign, rcu.org

Bronze, Direct Mail, Single, Auto Loans (strong results!)

AutoLoans

Accolades, Financial Services

Royal Credit Union Black Friday Insert & Door Hangers

tara40

Royal was pleased to bring home a pair of Diamond Awards at this year’s 2017 Credit Union National Association conference, including one for our “Black Friday specials.” We had some pretty wild success generating deposits with this campaign, which featured a print insert in the Thanksgiving (shopping!) edition of local papers, along with door hangers dropped around our newest Minnesota office.

Here’s a look at the work:

Responsible for copy and overall creative direction.

Financial Services

A little light reading on data …

tara40

I’ve been traveling a lot lately (Ragnar Hawaii – yay!) and, because batteries die and wi-fi is $7.99 an hour, I still default to a good old-fashioned hard copy book on planes.

Dataclysm by Christian Rudder, the founder of OK Cupid, was a fascinating read, and a timely one, as Royal’s marketing team is gearing up to start using data in our efforts more and more aggressively. I’d recommend this to anyone, whether you’re a subject matter expert or just beginning to dip your toe into big data. Rudder’s engaging voice makes sifting through numbers a lot of fun.

Buy it here.

Accolades, Financial Services, Trends

Royal’s Agency Evolution

tara40

Next week, I’ll be speaking at the Marketing Association of Credit Union’s mini-conference about Royal’s shift to an in-house agency model. It’s a topic that’s been of great interest to the industry, and one I’ve found has advantages.

We’ve generated some media attention due to our model, as well:

https://www.cues.org/article/view/id/No-Cookie-Cutter-Solution

https://www.cues.org/article/view/id/Inside-Royal-CUs-Marketing-Department