Sound strategy. Canny creative.
We were honored and excited to have won 4 of 5 categories at the recent Minnesota Credit Union Network’s Marketing Awards.
We won in $1B+ for the following work:
Branding: Branding Testimonials
Digital Marketing: Business Services Digital Campaign
Video: Pepe TV; Spanish Version
Complete Campaign: Because You Can
Note: Because You Can netted an 8% YOY increase in new Members, an 18% YOY increase in direct loans, and an 18% YOY increase in deposits.
We recently added eight new Member testimonials to our growing Member story library. We are also utilizing the accompanying still photos in myriad ways, from in-branch collateral to print ads.
Here are the first two television spots to launch!
Responsible for concept, Member selection, site selection, shoot & edit direction.
Ice cream. Guac. Car washes. Giving back. When you have more money in your pocket, you can more readily enjoy the simple pleasures that make life worthwhile. And when you work with Royal, with our industry-leading rates and low fees, those extra bucks are yours.
Royal’s Marketeers worked in partnership with Swim Creative to launch this summer awareness campaign, which features TV, radio, outdoor, online retargeting, paid social media, and a targeted direct mail campaign focused on driving feet into offices.
Here’s a sampling of the work:
Television
Outdoor
Online Retargeting
Responsible for strategy, agency direction, production assistance and media planning.
Royal’s work was well-represented at the Marketing Association of Credit Union’s annual conference in Austin this year! We took home four awards in the $1B+ category.
Silver, Segment Marketing Program, Smart Connection (18-25-year-olds)
Bronze, Image Enhancement, Office History Walls (personalized to all 25 offices)
Bronze, Website Redesign, rcu.org
Bronze, Direct Mail, Single, Auto Loans (strong results!)
Royal’s Marketeers took home a 2017 Diamond Award for our social media-driven “Got a Question?” video series. We asked Members to submit questions on Facebook, and had subject matter experts from around Royal answer them.
You can check out the videos here.
Royal was pleased to bring home a pair of Diamond Awards at this year’s 2017 Credit Union National Association conference, including one for our “Black Friday specials.” We had some pretty wild success generating deposits with this campaign, which featured a print insert in the Thanksgiving (shopping!) edition of local papers, along with door hangers dropped around our newest Minnesota office.
Here’s a look at the work:
Responsible for copy and overall creative direction.
We’ve been hard at work developing a new email matrix in order to better improve our onboarding experience, and (hopefully) broaden relationships with our indirect Members.
Responsible for overall creative direction.
I’ve been traveling a lot lately (Ragnar Hawaii – yay!) and, because batteries die and wi-fi is $7.99 an hour, I still default to a good old-fashioned hard copy book on planes.
Dataclysm by Christian Rudder, the founder of OK Cupid, was a fascinating read, and a timely one, as Royal’s marketing team is gearing up to start using data in our efforts more and more aggressively. I’d recommend this to anyone, whether you’re a subject matter expert or just beginning to dip your toe into big data. Rudder’s engaging voice makes sifting through numbers a lot of fun.
Next week, I’ll be speaking at the Marketing Association of Credit Union’s mini-conference about Royal’s shift to an in-house agency model. It’s a topic that’s been of great interest to the industry, and one I’ve found has advantages.
We’ve generated some media attention due to our model, as well:
https://www.cues.org/article/view/id/No-Cookie-Cutter-Solution
https://www.cues.org/article/view/id/Inside-Royal-CUs-Marketing-Department
Tara K. Graff 