Accolades, Financial Services

MNCUN Awards: Big Wins!

We were honored and excited to have won 4 of 5 categories at the recent Minnesota Credit Union Network’s Marketing Awards.

We won in $1B+ for the following work:

Branding: Branding Testimonials

Digital Marketing: Business Services Digital Campaign

Video: Pepe TV; Spanish Version

Complete Campaign: Because You Can

Note: Because You Can netted an 8% YOY increase in new Members, an 18% YOY increase in direct loans, and an 18% YOY increase in deposits.

Accolades, Financial Services

Shiny Objects: Four MAC Awards!

Tara shows off the goods at the awards dinner.

Royal’s work was well-represented at the Marketing Association of Credit Union’s annual conference in Austin this year! We took home four awards in the $1B+ category.

Silver, Segment Marketing Program, Smart Connection (18-25-year-olds)


Bronze, Image Enhancement, Office History Walls (personalized to all 25 offices)


Bronze, Website Redesign,

Bronze, Direct Mail, Single, Auto Loans (strong results!)


Accolades, Financial Services

Royal Credit Union Black Friday Insert & Door Hangers

Royal was pleased to bring home a pair of Diamond Awards at this year’s 2017 Credit Union National Association conference, including one for our “Black Friday specials.” We had some pretty wild success generating deposits with this campaign, which featured a print insert in the Thanksgiving (shopping!) edition of local papers, along with door hangers dropped around our newest Minnesota office.

Here’s a look at the work:

Responsible for copy and overall creative direction.

Accolades, Financial Services, Trends

Royal’s Agency Evolution

Next week, I’ll be speaking at the Marketing Association of Credit Union’s mini-conference about Royal’s shift to an in-house agency model. It’s a topic that’s been of great interest to the industry, and one I’ve found has advantages.

We’ve generated some media attention due to our model, as well:


Accolades, Financial Services

… And it’s Three Diamonds for SPIRE!

We were so excited to escape the brutal (unusually brutal!) Minnesota winter to attend the 21st Annual CUNA Marketing & Business Development Council Conference in 80-degree Orlando, Florida. And we were triply excited to bring home THREE Diamond Awards, including our second consecutive Category’s Best!

Our big winners:TaraCaseyDiamonds

Category’s Best, Branding/Corporate Identity, SPIRE History Video

Television Complete Campaign, SPIRE 2013-14 TV

Community/Public Relations Event, Minnesota Timberwolves’ Season of Giving