Sound strategy. Canny creative.
We were honored and excited to have won 4 of 5 categories at the recent Minnesota Credit Union Network’s Marketing Awards.
We won in $1B+ for the following work:
Branding: Branding Testimonials
Digital Marketing: Business Services Digital Campaign
Video: Pepe TV; Spanish Version
Complete Campaign: Because You Can
Note: Because You Can netted an 8% YOY increase in new Members, an 18% YOY increase in direct loans, and an 18% YOY increase in deposits.
Royal’s work was well-represented at the Marketing Association of Credit Union’s annual conference in Austin this year! We took home four awards in the $1B+ category.
Silver, Segment Marketing Program, Smart Connection (18-25-year-olds)
Bronze, Image Enhancement, Office History Walls (personalized to all 25 offices)
Bronze, Website Redesign, rcu.org
Bronze, Direct Mail, Single, Auto Loans (strong results!)
Royal’s Marketeers took home a 2017 Diamond Award for our social media-driven “Got a Question?” video series. We asked Members to submit questions on Facebook, and had subject matter experts from around Royal answer them.
You can check out the videos here.
Royal was pleased to bring home a pair of Diamond Awards at this year’s 2017 Credit Union National Association conference, including one for our “Black Friday specials.” We had some pretty wild success generating deposits with this campaign, which featured a print insert in the Thanksgiving (shopping!) edition of local papers, along with door hangers dropped around our newest Minnesota office.
Here’s a look at the work:
Responsible for copy and overall creative direction.
Next week, I’ll be speaking at the Marketing Association of Credit Union’s mini-conference about Royal’s shift to an in-house agency model. It’s a topic that’s been of great interest to the industry, and one I’ve found has advantages.
We’ve generated some media attention due to our model, as well:
https://www.cues.org/article/view/id/No-Cookie-Cutter-Solution
https://www.cues.org/article/view/id/Inside-Royal-CUs-Marketing-Department
Responsible for concept, copy/creative direction, and media placement. The Black Friday special resulted in a 370% increase in Visa gift card sales, and a whopping $1.8M in certificates!
We were so excited to escape the brutal (unusually brutal!) Minnesota winter to attend the 21st Annual CUNA Marketing & Business Development Council Conference in 80-degree Orlando, Florida. And we were triply excited to bring home THREE Diamond Awards, including our second consecutive Category’s Best!
Our big winners:
Category’s Best, Branding/Corporate Identity, SPIRE History Video
Television Complete Campaign, SPIRE 2013-14 TV
Community/Public Relations Event, Minnesota Timberwolves’ Season of Giving
Tara K. Graff 