Financial Services

Royal Credit Union Awareness Campaign: Because You Can

Ice cream. Guac. Car washes. Giving back. When you have more money in your pocket, you can more readily enjoy the simple pleasures that make life worthwhile. And when you work with Royal, with our industry-leading rates and low fees, those extra bucks are yours.

Royal’s Marketeers worked in partnership with Swim Creative to launch this summer awareness campaign, which features TV, radio, outdoor, online retargeting, paid social media, and a targeted direct mail campaign focused on driving feet into offices.

Here’s a sampling of the work:

Television

TaraAJShoot
AJ & Tara at the “taco truck” shoot in Minneapolis’s North Loop

Outdoor

Online Retargeting

Responsible for strategy, agency direction, production assistance and media planning.

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