Category: Uncategorized

We recently added eight new Member testimonials to our growing Member story library. We are also utilizing the accompanying still photos in myriad ways, from in-branch collateral to print ads.

Here are the first two television spots to launch!

Responsible for concept, Member selection, site selection, shoot & edit direction.

I spent the last seven days in Atlanta, studying for my User Experience certification with the Nielsen Norman Group. I’m jazzed to say I’ve achieved it, and am excited for the applicability toward my leadership of Royal’s Web site overhaul.

Responsible for concept, script writing, casting, shoot and edit direction.

We’re busy building awareness in a new market! Though huge in Wisconsin, the $1.6B Royal Credit Union has struggled to be seen in a sea of financial service providers in the Twin Cities. This new campaign, which targeted Millenials with cheeky, ironic humor, utilized digital outdoor, commercial radio, public radio and print to maximize eyeballs.

Branch Handout:

LiveWildSaveWiseHandout_080615

Commercial Radio:

Responsible for strategy, agency direction, production assistance and media selection.

Responsible for concept, copy and design direction.

Responsible for concept, copy, design direction, target data sort, and overall project management.

Responsible for concept, copy and design direction.

Responsible for concept, copy and design direction, and well as contest-specific promotions.