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Live Wild. Invest Wise.

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We’re busy building awareness in a new market! Though huge in Wisconsin, the $1.6B Royal Credit Union has struggled to be seen in a sea of financial service providers in the Twin Cities. This new campaign, which targeted Millenials with cheeky, ironic┬áhumor, utilized digital outdoor, commercial radio, public radio and print to maximize eyeballs.

Branch Handout:

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Commercial Radio:

Responsible for strategy, agency direction, production assistance and media selection.