We’ve been hard at work developing a new email matrix in order to better improve our onboarding experience, and (hopefully) broaden relationships with our indirect Members.
Responsible for overall creative direction.
Category: Financial Services
A little light reading on data …
I’ve been traveling a lot lately (Ragnar Hawaii – yay!) and, because batteries die and wi-fi is $7.99 an hour, I still default to a good old-fashioned hard copy book on planes.
Dataclysm by Christian Rudder, the founder of OK Cupid, was a fascinating read, and a timely one, as Royal’s marketing team is gearing up to start using data in our efforts more and more aggressively. I’d recommend this to anyone, whether you’re a subject matter expert or just beginning to dip your toe into big data. Rudder’s engaging voice makes sifting through numbers a lot of fun.
Royal’s Agency Evolution
Next week, I’ll be speaking at the Marketing Association of Credit Union’s mini-conference about Royal’s shift to an in-house agency model. It’s a topic that’s been of great interest to the industry, and one I’ve found has advantages.
We’ve generated some media attention due to our model, as well:
https://www.cues.org/article/view/id/No-Cookie-Cutter-Solution
https://www.cues.org/article/view/id/Inside-Royal-CUs-Marketing-Department
Royal Credit Union rcu.org Overhaul
News Before & After
Home Page Before & After
Locations & ATMs Before & After
Product & Category Pages Before & After
Responsible for vendor selection, overall project management, budget management, concept, copy, navigation, design direction, and testing.
Category’s Best CUNA Diamond Award: Black Friday Creative
Responsible for concept, copy/creative direction, and media placement. The Black Friday special resulted in a 370% increase in Visa gift card sales, and a whopping $1.8M in certificates!
Royal Gives Back – New Television Campaign
Responsible for concept, copy, voiceover and edit direction.
SPIRE’s “Always a Fair Deal” Summer Promotions
Responsible for concept, copy and design direction.
