Sound strategy. Canny creative.
News Before & After
Home Page Before & After
Locations & ATMs Before & After
Product & Category Pages Before & After
Responsible for vendor selection, overall project management, budget management, concept, copy, navigation, design direction, and testing.
Responsible for concept, copy/creative direction, and media placement. The Black Friday special resulted in a 370% increase in Visa gift card sales, and a whopping $1.8M in certificates!
Responsible for concept, copy, voiceover and edit direction.
Responsible for concept, copy and design direction.
The membership of Greater Minnesota Credit Union recently approved a merger with SPIRE Credit Union. The resulting organization will have approximately 84,000 members – the third largest credit union membership in Minnesota – and about $800M in assets.
SPIRE’s marketing team, in partnership with GMCU’s marketing department, handled both internal and external communications efforts, which included mailers, a microsite, in-branch collateral, and public relations. Below is some of the work.
Responsible for concept, copy, design direction and overall project management for all merger-related communications.
We were so excited to escape the brutal (unusually brutal!) Minnesota winter to attend the 21st Annual CUNA Marketing & Business Development Council Conference in 80-degree Orlando, Florida. And we were triply excited to bring home THREE Diamond Awards, including our second consecutive Category’s Best!
Our big winners:
Category’s Best, Branding/Corporate Identity, SPIRE History Video
Television Complete Campaign, SPIRE 2013-14 TV
Community/Public Relations Event, Minnesota Timberwolves’ Season of Giving
Responsible for concept, casting, shoot and edit direction.
Responsible for concept, copy & design direction.
Responsible for concept and script, as well as voiceover, shoot & edit direction.
