We’re busy building awareness in a new market! Though huge in Wisconsin, the $1.6B Royal Credit Union has struggled to be seen in a sea of financial service providers in the Twin Cities. This new campaign, which targeted Millenials with cheeky, ironic humor, utilized digital outdoor, commercial radio, public radio and print to maximize eyeballs.
Branch Handout:
LiveWildSaveWiseHandout_080615
Commercial Radio:
Responsible for strategy, agency direction, production assistance and media selection.
Tara K. Graff 