Tag: branding

Responsible for concept, copy, casting, shoot and design direction.

Responsible for collaborative business partner strategy & planning, concept, copy, interviewing, shoot and edit direction.

Responsible for concept, copy, media selection, shoot/edit, and design direction.

We recently added eight new Member testimonials to our growing Member story library. We are also utilizing the accompanying still photos in myriad ways, from in-branch collateral to print ads.

Here are the first two television spots to launch!

Responsible for concept, Member selection, site selection, shoot & edit direction.

Ice cream. Guac. Car washes. Giving back. When you have more money in your pocket, you can more readily enjoy the simple pleasures that make life worthwhile. And when you work with Royal, with our industry-leading rates and low fees, those extra bucks are yours.

Royal’s Marketeers worked in partnership with Swim Creative to launch this summer awareness campaign, which features TV, radio, outdoor, online retargeting, paid social media, and a targeted direct mail campaign focused on driving feet into offices.

Here’s a sampling of the work:

Television

Television

Outdoor

Online Retargeting

Responsible for strategy, agency direction, production assistance and media planning.

Responsible for concept, script writing, casting, shoot and edit direction.

We’re busy building awareness in a new market! Though big in Wisconsin, the $1.6B Royal Credit Union has struggled to be seen in a sea of financial service providers in the Twin Cities. This new campaign, which targeted Millenials with cheeky, ironic humor, utilized digital outdoor, commercial radio, public radio and print to maximize eyeballs.

Branch Handout:

LiveWildSaveWiseHandout_080615

Commercial Radio:

Responsible for strategy, agency direction, production assistance and media selection.