Sound strategy. Canny creative.
News Before & After
Home Page Before & After
Locations & ATMs Before & After
Product & Category Pages Before & After
Responsible for vendor selection, overall project management, budget management, concept, copy, navigation, design direction, and testing.
Responsible for concept, copy/creative direction, and media placement. The Black Friday special resulted in a 370% increase in Visa gift card sales, and a whopping $1.8M in certificates!
Responsible for concept, script writing, casting, shoot and edit direction.
We’re busy building awareness in a new market! Though big in Wisconsin, the $1.6B Royal Credit Union has struggled to be seen in a sea of financial service providers in the Twin Cities. This new campaign, which targeted Millenials with cheeky, ironic humor, utilized digital outdoor, commercial radio, public radio and print to maximize eyeballs.
Branch Handout:
LiveWildSaveWiseHandout_080615
Commercial Radio:
Responsible for strategy, agency direction, production assistance and media selection.
Responsible for concept, copy, voiceover and edit direction.
Responsible for concept, copy and design direction.
The membership of Greater Minnesota Credit Union recently approved a merger with SPIRE Credit Union. The resulting organization will have approximately 84,000 members – the third largest credit union membership in Minnesota – and about $800M in assets.
SPIRE’s marketing team, in partnership with GMCU’s marketing department, handled both internal and external communications efforts, which included mailers, a microsite, in-branch collateral, and public relations. Below is some of the work.
Responsible for concept, copy, design direction and overall project management for all merger-related communications.
We were so excited to escape the brutal (unusually brutal!) Minnesota winter to attend the 21st Annual CUNA Marketing & Business Development Council Conference in 80-degree Orlando, Florida. And we were triply excited to bring home THREE Diamond Awards, including our second consecutive Category’s Best!
Our big winners:
Category’s Best, Branding/Corporate Identity, SPIRE History Video
Television Complete Campaign, SPIRE 2013-14 TV
Community/Public Relations Event, Minnesota Timberwolves’ Season of Giving
Responsible for concept, casting, shoot and edit direction.
Tara K. Graff 