The membership of Greater Minnesota Credit Union recently approved a merger with SPIRE Credit Union. The resulting organization will have approximately 84,000 members – the third largest credit union membership in Minnesota – and about $800M in assets.
SPIRE’s marketing team, in partnership with GMCU’s marketing department, handled both internal and external communications efforts, which included mailers, a microsite, in-branch collateral, and public relations. Below is some of the work.
Responsible for concept, copy, design direction and overall project management for all merger-related communications.