Financial Services, Political, Trends

SPIRE partners up with Greater Minnesota Credit Union!

The membership of Greater Minnesota Credit Union recently approved a merger with SPIRE Credit Union. The resulting organization will have approximately 84,000 members – the third largest credit union membership in Minnesota – and about $800M in assets.

SPIRE’s marketing team, in partnership with GMCU’s marketing department, handled both internal and external communications efforts, which included mailers, a microsite, in-branch collateral, and public relations. Below is some of the work.

photo
“Meet SPIRE” mailer, sent to all GMCU members.

 

GMDirectMailCover

GMDirectMail

GM_PostCard

WIFDocuments

Responsible for concept, copy, design direction and overall project management for all merger-related communications.

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