Author: tara40

MBA Marketeer, Product & Adrenaline Junkie, Embracing a New Decade with Grace & Attitude
Financial Services, Political, Trends

SPIRE partners up with Greater Minnesota Credit Union!

tara40

The membership of Greater Minnesota Credit Union recently approved a merger with SPIRE Credit Union. The resulting organization will have approximately 84,000 members – the third largest credit union membership in Minnesota – and about $800M in assets.

SPIRE’s marketing team, in partnership with GMCU’s marketing department, handled both internal and external communications efforts, which included mailers, a microsite, in-branch collateral, and public relations. Below is some of the work.

photo
“Meet SPIRE” mailer, sent to all GMCU members.

 

GMDirectMailCover

GMDirectMail

GM_PostCard

WIFDocuments

Responsible for concept, copy, design direction and overall project management for all merger-related communications.

Accolades, Financial Services

… And it’s Three Diamonds for SPIRE!

tara40

We were so excited to escape the brutal (unusually brutal!) Minnesota winter to attend the 21st Annual CUNA Marketing & Business Development Council Conference in 80-degree Orlando, Florida. And we were triply excited to bring home THREE Diamond Awards, including our second consecutive Category’s Best!

Our big winners:TaraCaseyDiamonds

Category’s Best, Branding/Corporate Identity, SPIRE History Video

Television Complete Campaign, SPIRE 2013-14 TV

Community/Public Relations Event, Minnesota Timberwolves’ Season of Giving