I spent the last seven days in Atlanta, studying for my User Experience certification with the Nielsen Norman Group. I’m jazzed to say I’ve achieved it, and am excited for the applicability toward my leadership of Royal’s Web site overhaul.
Responsible for concept, script writing, casting, shoot and edit direction.
We’re busy building awareness in a new market! Though huge in Wisconsin, the $1.6B Royal Credit Union has struggled to be seen in a sea of financial service providers in the Twin Cities. This new campaign, which targeted Millenials with cheeky, ironic humor, utilized digital outdoor, commercial radio, public radio and print to maximize eyeballs.
Responsible for strategy, agency direction, production assistance and media selection.
Responsible for concept, copy, voiceover and edit direction.