Financial Services

A little light reading on data …

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I’ve been traveling a lot lately (Ragnar Hawaii – yay!) and, because batteries die and wi-fi is $7.99 an hour, I still default to a good old-fashioned hard copy book on planes.

Dataclysm by Christian Rudder, the founder of OK Cupid, was a fascinating read, and a timely one, as Royal’s marketing team is gearing up to start using data in our efforts more and more aggressively. I’d recommend this to anyone, whether you’re a subject matter expert or just beginning to dip your toe into big data. Rudder’s engaging voice makes sifting through numbers a lot of fun.

Buy it here.

Accolades, Financial Services, Trends

Royal’s Agency Evolution

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Next week, I’ll be speaking at the Marketing Association of Credit Union’s mini-conference about Royal’s shift to an in-house agency model. It’s a topic that’s been of great interest to the industry, and one I’ve found has advantages.

We’ve generated some media attention due to our model, as well:

https://www.cues.org/article/view/id/No-Cookie-Cutter-Solution

https://www.cues.org/article/view/id/Inside-Royal-CUs-Marketing-Department

 

Financial Services

Live Wild. Invest Wise.

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RCU4_Outdoor_FLAT

We’re busy building awareness in a new market! Though big in Wisconsin, the $1.6B Royal Credit Union has struggled to be seen in a sea of financial service providers in the Twin Cities. This new campaign, which targeted Millenials with cheeky, ironic humor, utilized digital outdoor, commercial radio, public radio and print to maximize eyeballs.

Branch Handout:

LiveWildSaveWiseHandout_080615

Commercial Radio:

Responsible for strategy, agency direction, production assistance and media selection.