Financial Services

SPIRE FCU 2012 TV: “Kim, Ranger & Precious”

In SPIRE’s newest television campaign, Minneapolis – St. Paul area SPIRE members share their enthusiasm for their chosen financial institution with our CEO, Dan Stoltz. Here, Kim, a young 20-something (flanked by her dogs Ranger and Precious), tell Dan how they’re treated every time they step into a branch. The spot also features a new member of the SPIRE family — our 1952 Ford work truck, affectionately known as Archie, named for our founder Edgar Archer.

Responsible for concept development, copy & edit direction.

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